If you’ve never ventured into a Sephora or shopped their products online — or, you’re a VIB looking for some hot tips — we’ve got you covered. And you don’t need to be a beauty vlogger to totally score at this makeup mecca. This is everything you need to know before you shop at Sephora.

Sephora.com launched in the U.S. in 1999, giving both consumers and beauty industry insiders a platform to communicate and share information. Today, Sephora’s site — and now its app — has grown into something much more, and is nearly the digital equivalent of a standalone store.

Sephora Executive VP and Chief Marketing and Digital Officer, Julie Bornstein, said the company’s current website is constantly evolving to provide its customers with the best possible experience. She told Harvard Business Review,

“Sephora has moved to make digital as important as the physical product in our stores. There will always be a new Pinterest, a new Instagram, a new desire from your customers to connect. […] We’re constantly evaluating new technologies and platforms.”

Watch the video for more about shopping at Sephora!

Sephora #Makeup #Shopping
Shop from anywhere | 0:17
Get your color match on | 0:59
Chat with your friendly representative | 1:48
Advice you can trust | 2:34
The tight-knit beauty community | 3:30
Keeping an eye on returns | 4:09
Booking a pro service | 5:14
Loading up on freebies | 6:04
Snagging those deals | 7:00
Test new products on the cheap | 7:41
Becoming a Beauty Insider | 8:29
Shop your favorites on a Friday | 9:35
Diversity in beauty | 10:01